Archive for April 29th, 2008

In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie. And electronic game retailer GameStop has capitalized on that interest with a pre-launch GTA4 promotional game that integrated online, mobile and in-store activities. more

Say someone gave you $250,000. How would you invest it? And no, heading off to the track does not constitute an investment strategy.

A new version of the “Beat the Street” fantasy investment game from financial media company TheStreet.com hopes to give trading novices the confidence to play alongside the finance professionals. more

While models for marketing on social networks are still evolving, some brands are starting to view those online communities as an integral part of their advertising. That was the takeaway of a well-attended panel discussion on “Social Network Marketing: Exploring the Value Proposition” at ad:tech San Francisco 2008. more

Marketers may find themselves in the regulatory crosshairs if the economy experiences a sustained downturn, as state and federal regulators may look to replace lost tax revenue by getting more aggressive about enforcing laws in areas like truth in advertising and “green” claims.

That was the message delivered by a panel of marketing attorneys to the Promotional Marketing Association’s 2008 Integrated Marketing conference in Chicago early this month. more