Archive for June 10th, 2008

His campaign for the White House is just now shifting into high gear, but Sen. Barack Obama is already a winner… in Cannes, France.

That’s where his Obama Mobile messaging campaign won a 2008 Mobile Messaging award in the non-profit or public-sector category. The accolade was one of five awards handed out by research firm Informa and the mobile industry group 160 Characters at this year’s Global Messaging Conference. And it went to interactive mobile firm SinglePoint and mobile content and platform provider Distributive Networks for the part they played in putting the Obama campaign so effectively onto his supporters’ handsets. more

Know what a “splash stick” is? If not, chances are good you will soon.

Literally, it’s a small wand of molded green plastic with a cap at one end. The stick fits into the slit opening of a plastic coffee lid, seals it and lets you walk down the street without fear of the telltale signs of the morning commuter: those splashed little droplets of coffee on shirt, skirt or pants.

Figuratively, splash sticks may be the future of Starbucks, a multi-billion-dollar brand that’s looking to reconnect with its customers. more

A number of releases have come out recently about Hispanic marketing account wins or appointments, and that led me to thinking about a question I honestly don’t have the answer to yet. When brands target their interactive marketing at a Hispanic audience, how well do they do in fulfilling that audience’s online needs? more