PROMO editor at large Brian Quinton writes and directs the content for Promo Interactive, drawing on years of experience covering web marketing and analytics for Direct, PROMO's direct marketing sister publication, and writing about IP Networks for communications magazine Telephony. Based in Chicago, Brian belongs to every network and virtual world from Linkedin and Second Life to Habbo Hotel and There.com...but still doesn't get the point of Twitter.
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If you’re old enough to remember obsessing for a summer over who shot J.R. Ewing—or, for that matter, who shot Montgomery Burns—then you’re primed and ready for this season’s cliffhanger: What’s with Yahoo! and that search ad deal it just signed with Google? more
About five years ago, the Hard Rock Hotel Las Vegas realized it had a bookings issue. Guests were arriving for the weekend on Friday but leaving for home on Sunday, making Sunday evenings around the rock-music-themed lodging and casino kind of a snooze.
Not to mention a cost sink, because beverage sales fell off along with room bookings. The hotel realized it needed to figure out a way to keep some guests over Sunday night and to bolster those revenues. more
If you listen closely, you can hear the sound of a thousand virtual Allen wrenches driving those weird screws and locks into a thousand ghostly Ektorp sofas and Leksvik coffee tables.
This is the day that IKEA brings a selection of its actual home-furnishing inventory into the virtual world of The Sims 2, the life-simulation game that has sold more than a million copies worldwide since its launch in 2000. more
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