Archive for August 5th, 2008

In one of the more innovative online game promotions to come down the broadband pipe, Facebook players in June were offered a peek inside a mysterious box that, they were promised, would change their lives.

Really. It said so right in the URL: www.LifeChangingBox.com. more

The questions persist about this summer’s Yahoo! cliffhanger. What will the distant also-ran search engine do to boost both its search share and its earnings price? Will co-founder Jerry Yang be able to re-energize the company and stop the brain drain? Will Microsoft circle back for Buyout Offer: The Return? And whether or not any of those things happen, what difference will it all make for marketers?

The first group of questions is still open, but some industry experts have weighed in with educated, data-based opinion on a specific issue: namely, the search ad deal between Yahoo! and Google that has come to be known as “Yahoogle”. more

Electronics maker Samsung is promoting the video capabilities of its new Instinct mobile phone with a set of ballpark Webisodes designed specifically to be seen over the handset.

Launched on July 16, the three programs give behind-the-scenes glimpses of three famous Major League Baseball stadiums: Boston’s Fenway Park, Chicago’s Wrigley Field and San Francisco’s AT&T Park. The first Webisode features the San Francisco park. more