Archive for September 2nd, 2008

Recent developments in both the Democratic and Republican campaigns have given more proof—if it was needed—that Web 3.0 tactics are reaching into every aspect of our lives. They’ve also provided some operational lessons that marketers of brands a bit more everyday than the U.S. presidency should be watching closely. more

Over on the other side of the aisle, Republican John McCain, who will get his party’s nod this week, has gone on record as saying that he’s an “Internet Illiterate’ who never uses e-mail and needs help from aides to find Web sites. That puts him out of step with the 65% of white college-educated men over 65 who use the Internet regularly, according to the Pew Internet Project.

But someone on the red-state side knows the value of the Web, especially in research. That’s evidenced by the changes made to the Wikipedia entry for Alaskan governor Sarah Palin, McCain’s surprise choice for the number two spot on the ticket—almost all of them favorable and by the same editor, shortly before McCain announced his choice in Dayton OH last Friday. more

For sports fans, getting a chance to spout off in the spotlight can be as valuable as any cash prize. And rubbing elbows with actual players or sports pros can turn a local supporter into a brand evangelist faster than you can say, “The Cubs win the pennant.” (Go ahead, say it.)

Two sports-based promotions this fall are offering to give fans that megaphone moment in exchange for user-generated content (UGC) uploaded to a Web site. more