Gone Sabbaticalin’
After almost 10 months of Promo Interactive, Brian Q. felt the need to take a short time out this week– a little seventh-inning stretch in the year, if you will. This will allow him a few moments of quiet repose in which to reflect, to catch up on industry trends and generate new story leads, and not at all to watch the Chicago Cubs take their division and the National League by storm with their seven-game lead. Not at all. Honest.
So please enjoy these still-fresh digital marketing stories from the past year. Twitter, for example, is getting more attention as a branding/CRM tool; here’s how H&R Block puts it to good use. The folks behind the Tappening campaign have just posted four downloadable, shareable ads asking the Presidential candidates to commit to reducing bottled water as a waste problem. Find out how that campaign was born here. And Totino’s found a way to deepen user engagement for an ongoing sponsorship by shifting its online promotion into high gear– something other marketers will have to continue to do.
Brian will be back on the Promo Interactive watch in two weeks when the playoffs…rather, the next issue comes out.
Related Topics: Buzz Marketing, Promo Trends, Online Video, User-Generated Content, Viral Marketing
