Archive for September 30th, 2008

Now it can be told… Both Promo Interactive and the Promo Web site are part of a broad revamp of the Penton Marketing Group online properties, and the changes you’ll see in the next few days should make them both more interesting to read and to write. more

In a set of integrated promotions around the release of EA Sports’ “Madden NFL ‘09” computer game, convenience chain 7-Eleven and beverage maker Pepsi have coordinated campaigns that include Madden Meals, a new Pepsi flavor and in-store pre-order and pick-up of the game, which dropped at midnight on Aug. 12. more

This summer Dell and Microsoft teamed up on a Facebook-centric viral game that offered to bring the band One Republic to play a free concert at the college that racks up the most game points. more

Marketers are just now starting to figure out what mobile can offer them, and many have yet to test what’s possible in the realm of social networks such as Facebook. But two new reports, one from ABI Research and the other from JupiterResearch, suggest they don’t have a lot of leisure for contemplation. more