PROMO editor at large Brian Quinton writes and directs the content for Promo Interactive, drawing on years of experience covering web marketing and analytics for Direct, PROMO's direct marketing sister publication, and writing about IP Networks for communications magazine Telephony. Based in Chicago, Brian belongs to every network and virtual world from Linkedin and Second Life to Habbo Hotel and There.com...but still doesn't get the point of Twitter.
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McDonald’s “Big Mac Chant Off”, a user-generated content competition looking for the best user performance of the classic “Two all-beef patties” jingle, has found its winner and put his rap into a national TV spot, as promised. But one of the runner-up entrants got his moment in the spotlight too: for having held up a McDonald’s back in 1994. more
Game maker Nintendo could possibly be sitting on the biggest buzz marketing hit since Diet Coke met Mentos. But as of now, the company is denying that it’s Nintendo’s underwear-clad sitter we’re looking at. more
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