Archive of the 'Mobile Marketing' Category

Electronics maker Samsung is promoting the video capabilities of its new Instinct mobile phone with a set of ballpark Webisodes designed specifically to be seen over the handset.

Launched on July 16, the three programs give behind-the-scenes glimpses of three famous Major League Baseball stadiums: Boston’s Fenway Park, Chicago’s Wrigley Field and San Francisco’s AT&T Park. The first Webisode features the San Francisco park. more

This summer seems to be offering highly anticipated blockbuster events for every taste. If you’re a comic-book fan, there’s the new Batman movie. If you’ve been waiting since 1991 for new music from Guns N’ Roses, we learn that a track from a long-delayed album will be on the “Rock Band 2” video game. And if you’re a gadget geek, you were standing in line on July 15 for first crack at the new Apple iPhone 3G, cheaper, faster and maybe more Web-enabled than its original touch-screen counterpart.

But fans of the iPhone, and other smartphones able to access the Web, are growing less geeky and more mainstream all the time, and marketers who are waiting for the mobile Internet to go big should stop waiting. Those are the key takeaways of a new report compiled by Nielsen Mobile from diverse research sources within the company, giving new hope to marketers who would like to start pushing content and brand messaging to users who aren’t at their laptop or home PC. more

Most advertisers interested in running mobile campaigns are caught up in wondering when the channel will break big: amass large audiences for mobile Web or mobile video, build the interconnections to launch nationwide campaigns easily, and rack up a large base of users willing to accept ads and promotions on their phones.

By contrast, Web startup 8coupons.com is content to keep things small and localized—at least for now. The site launched last year as a way to bring the promotional possibilities of Web 2.0 and mobile marketing to the boutiques, bodegas and one-store businesses in Manhattan’s Soho and East Village neighborhoods. more

His campaign for the White House is just now shifting into high gear, but Sen. Barack Obama is already a winner… in Cannes, France.

That’s where his Obama Mobile messaging campaign won a 2008 Mobile Messaging award in the non-profit or public-sector category. The accolade was one of five awards handed out by research firm Informa and the mobile industry group 160 Characters at this year’s Global Messaging Conference. And it went to interactive mobile firm SinglePoint and mobile content and platform provider Distributive Networks for the part they played in putting the Obama campaign so effectively onto his supporters’ handsets. more

If you’ve got something to market, there’s nothing like finding a group of consumers already interested in what you’re selling. The search marketing industry is built on what writer John Battelle has called “the database of intentions”: Figure out what people are looking for, then serve up ads they’re likely to find relevant to those desires. Google made $5.2 billion doing just that last quarter. more

There’s a point where technology and marketing converge, where making something easier to do also makes it easier to persuade people to do it often. And among the nation’s retail food chains, the pizza category seems to be the hotbed of innovation.

That makes a certain sense. Pizza is much more likely to be home-delivered than either chicken or burgers, so the easier its players can make the ordering process, the more convenience-minded customers can be led to opt for pizza over those other choices—or over rivals’ pies. more

Sometimes it seems as if mobile marketing has been waiting for its moment in the spotlight about as long as the Chicago Cubs have been waiting for a World Series win. And like the Cubbies, mobile too often seems poised for a winning streak, only to wind up in the cellar for another year. more

In the world of video games, Rockstar Games’ upcoming April 28 release of “Grand Theft Auto IV: Liberty City” is generating as much buzz as the next Batman movie. And electronic game retailer GameStop has capitalized on that interest with a pre-launch GTA4 promotional game that integrated online, mobile and in-store activities. more