Archive of the 'Search Marketing' Category

Over on the other side of the aisle, Republican John McCain, who will get his party’s nod this week, has gone on record as saying that he’s an “Internet Illiterate’ who never uses e-mail and needs help from aides to find Web sites. That puts him out of step with the 65% of white college-educated men over 65 who use the Internet regularly, according to the Pew Internet Project.

But someone on the red-state side knows the value of the Web, especially in research. That’s evidenced by the changes made to the Wikipedia entry for Alaskan governor Sarah Palin, McCain’s surprise choice for the number two spot on the ticket—almost all of them favorable and by the same editor, shortly before McCain announced his choice in Dayton OH last Friday. more

Almost half the brands that spend money and resources on search marketing fail to connect those campaigns to their offline marketing efforts, according to research made public this month by search marketing firm iProspect. more