Yahoogle!: Yes, It Will Cost You More
The questions persist about this summer’s Yahoo! cliffhanger. What will the distant also-ran search engine do to boost both its search share and its earnings price? Will co-founder Jerry Yang be able to re-energize the company and stop the brain drain? Will Microsoft circle back for Buyout Offer: The Return? And whether or not any of those things happen, what difference will it all make for marketers?
The first group of questions is still open, but some industry experts have weighed in with educated, data-based opinion on a specific issue: namely, the search ad deal between Yahoo! and Google that has come to be known as “Yahoogle”. more
