This summer seems to be offering highly anticipated blockbuster events for every taste. If you’re a comic-book fan, there’s the new Batman movie. If you’ve been waiting since 1991 for new music from Guns N’ Roses, we learn that a track from a long-delayed album will be on the “Rock Band 2” video game. And if you’re a gadget geek, you were standing in line on July 15 for first crack at the new Apple iPhone 3G, cheaper, faster and maybe more Web-enabled than its original touch-screen counterpart.
But fans of the iPhone, and other smartphones able to access the Web, are growing less geeky and more mainstream all the time, and marketers who are waiting for the mobile Internet to go big should stop waiting. Those are the key takeaways of a new report compiled by Nielsen Mobile from diverse research sources within the company, giving new hope to marketers who would like to start pushing content and brand messaging to users who aren’t at their laptop or home PC. more…
If you’re looking for a demographic that needs reliable answers fast to tough questions, and doesn’t necessarily mind if they come equipped with some trustworthy product recommendations, then you could do a lot worse than to cater to parents, particularly new ones.
And that’s the thinking behind the new social community that has been layered on long-standing parenting content site BabyCenter.com, which has been around since before social networks existed on the Web. more…
Want to take a live tour of The Weather Channel, the 24-hour cable network that just got a $3.5 billion buyout offer from NBC Universal and two equity firms? Well, you can’t.
It’s not because the channel’s current owners, Landmark Communications, are inhospitable. In fact, they’ve conducted very popular live tours of the outlet’s Atlanta broadcast studios for years. more…
Most advertisers interested in running mobile campaigns are caught up in wondering when the channel will break big: amass large audiences for mobile Web or mobile video, build the interconnections to launch nationwide campaigns easily, and rack up a large base of users willing to accept ads and promotions on their phones.
By contrast, Web startup 8coupons.com is content to keep things small and localized—at least for now. The site launched last year as a way to bring the promotional possibilities of Web 2.0 and mobile marketing to the boutiques, bodegas and one-store businesses in Manhattan’s Soho and East Village neighborhoods. more…
Olympics broadcaster NBC has just revealed the massive scope of its coverage of the games, both online and on the tube: 3,600 hours of programming, spread among its main broadcast channel, its cable outlets from MSNBC and Oxygen to Bravo and Telemundo, and its Olympics Web site, www.NBCOlympics.com.
The down side for marketers is that NBC has also imposed stringent restrictions on the use others can make of coverage of the Beijing games. That means marketers who want to associate with next month’s Olympic action may have few resources outside the NBC-sanctioned channels.
But Yahoo! is providing some of those alternative Beijing branding opportunities with a new Web site within the Yahoo! Sports portal that will give visitors a host of ways to follow the Olympic Games over the Internet. more…
If you’re old enough to remember obsessing for a summer over who shot J.R. Ewing—or, for that matter, who shot Montgomery Burns—then you’re primed and ready for this season’s cliffhanger: What’s with Yahoo! and that search ad deal it just signed with Google? more…
About five years ago, the Hard Rock Hotel Las Vegas realized it had a bookings issue. Guests were arriving for the weekend on Friday but leaving for home on Sunday, making Sunday evenings around the rock-music-themed lodging and casino kind of a snooze.
Not to mention a cost sink, because beverage sales fell off along with room bookings. The hotel realized it needed to figure out a way to keep some guests over Sunday night and to bolster those revenues. more…
If you listen closely, you can hear the sound of a thousand virtual Allen wrenches driving those weird screws and locks into a thousand ghostly Ektorp sofas and Leksvik coffee tables.
This is the day that IKEA brings a selection of its actual home-furnishing inventory into the virtual world of The Sims 2, the life-simulation game that has sold more than a million copies worldwide since its launch in 2000. more…
Game maker Nintendo could possibly be sitting on the biggest buzz marketing hit since Diet Coke met Mentos. But as of now, the company is denying that it’s Nintendo’s underwear-clad sitter we’re looking at. more…
His campaign for the White House is just now shifting into high gear, but Sen. Barack Obama is already a winner… in Cannes, France.
That’s where his Obama Mobile messaging campaign won a 2008 Mobile Messaging award in the non-profit or public-sector category. The accolade was one of five awards handed out by research firm Informa and the mobile industry group 160 Characters at this year’s Global Messaging Conference. And it went to interactive mobile firm SinglePoint and mobile content and platform provider Distributive Networks for the part they played in putting the Obama campaign so effectively onto his supporters’ handsets. more…
